Whether you are a startup wishing to promote yourself or an established business looking forward to expand your customer base in the local market, a trendy and professional business flyer can help you achieve the desired results. Remember that if a flyer fails to fulfill its primary task of attracting the attention, it will not be able to generate leads or boost sales. Here are some smart tips to develop a professional business flyer that captivates the target market.
1. Think of function first and form later
It’s good to have an artistic bent of mind, but do not overlook the purpose of flyer design is more than just to create an artistic masterpiece. Whether you are promoting an IT company or a dance club, your flyer must strike a balance between its appearance and the clarity of information it contains, in order to be picked up and read. Hence you must keep the information easily readable, concise, ensuring that essential details like contact info can be easily viewed. Importantly, it must have a strong offer or call to action.
2. Utilise the available space intelligently
One of the greatest challenges faced by flyer designers is that they have to make the most of a limited print space. Generally the standard page size for flyers is DL or A5. Hence, in case of designing a flyer, it is important to be more innovative with the grid in order to lay out the design in an efficient manner. You can consider breaking up the flyer into irregularly-sized segments before placing the content.
3. Follow the minimalistic style
This is especially important when your consumers belong to the corporate sector. In such cases it would be better to consider a calm, understated design or theme, rather than a bright, colorful one. In other words for promoting corporate services, a flat design style will do the job of attracting the target market more effectively.
However, note that minimalistic does not mean dull! Stick to colors like white, black or grey, but include a tinge of bold color, like sunny yellows or hot pink.
4. Make your flyer stands out
For a number of target consumers, the flyers they receive will be their first point of contact with you or your business at large. Therefore you must give a good impression and that can be done excellently by adding a human touch to your flyer. For instance, you can incorporate a smiling face while introducing your products or services. When a person calls you or does more online research about your business, he will definitely remember that smiling face.
5. Do not overlook visuals
Now you might think that highlighting visuals goes against the minimalistic style of design. But if you want to make color and graphics the center of your flyer, you may do so by using gradients and transparency impacts in an intelligent manner, so that the text is legible and appears attractive too. Eye-catchy photos can be made the primary attraction of your content, by placing them in the background with color and text in the forefront.
A flyer is usually cheap to design and print, but can sometimes end up in trash because of poor design and improper printing. Design your business flyer professionally and print it properly on the right paper quality, because then it has higher chances of being retained for future reference and ultimately boost sales.