Designing and creating a leaflet which has high readership is no easy task. The most important consideration is a compelling and strong ‘call to action’ , images, information designed to your leaflet distribution target audience. In conclusion, for a successful letterbox distribution in Sydney all aspects of the campaign needs to be planned.
Core goals of leaflet design
Basic design of any leaflet is based on the formula originally devised by Elias St. Elmo Lewis and is known as AIDA. This translates as:
Attention: The foremost goal is to catch the attention of your target audience, through imagery, words, colour, to make it eye-catching.
Interest: Make sure the leaflet distribution content is interesting to your target audience and you are able to follow up on the promises of the message that caught their attention in the first place.
Desire: Make sure that they now have a desire to be a part of whatever it is you are promoting through the leaflet. Do this through imagery or your message.
Action: The call to action is where your target audience if interested will take the action you are asking them to do.
It’s important to:
- Identify your target.
Who your leaflet is intended for matters greatly with how you finally design your leaflet. Depending on the age, gender, work profiles of your target audience, whether they are previous customers or new ones, will impact on what to put into your leaflet.
- Finalise your message.
Decide what you wish to convey to your target audience. Make it your message concise and compelling.
- Make your message brief
For an effective letterbox distribution in Sydney your leaflet message only has seconds to grab attention. Use a larger than normal text so it stands out and is easily read.
- Opt for the right colour and imagery.
This is what appeals to potential customers instantly.
- Print your leaflet.
Print enough leaflets to cover the largest area in and around your business within in your budget. Successful leaflet distribution campaigns as with all advertising and marketing needs to be done frequently.